Happy Wednesday everyone! How was your weekend? Do you miss it? Did you have as they say in the Industry way to often “A short weekend” because you worked into the late hours of Friday or worse the early hours of Saturday? I’m sorry if you did. I think we should all continue to try to figure out how to get rid of having to film at night…at night. HA! If I was a computer effects genius for the film industry this would be my life work. I would work day and..day to figure out how to movie magically seamlessly convert any day shot into a night shot so that film crews never had to work a night again. As you can tell I clearly am a fan of over nights. Let’s get into this shall we?
Let me attempt to start with the positive. I do enjoy funny commercials and they do work on my psych because I often buy shit that made me laugh when I watched it on TV. Those Old Spice commercials are the reason I always think I should buy Old Spice Body Wash when I need Body Wash. Does anyone still use soap? Ok enough positivity. They don’t make me laugh enough to say that if they were ever to disappear off the face of the earth I would miss or want them back. I have the same feelings about mexican food, I’m not just this extreme with work. To put it plainly, I don’t like commercials. I don’t like watching them or working on them. They take up time that I really don’t feel like spending and as someone who is obsessed with time management lately commercials are destroyers of time. I can only imagine the amount of time wasted in someones lifetime having to watch these things. If I watch a 30 minute show the thought of those 3-4 minutes that I waste on commercial breaks really kills me. I mean I try to do other things in between to calm the anger from watching people try to sell me their shit on TV by looking at my phone but now there’s even advertising on most the apps that you go on your phone. Which I will say I don’t mind the ADs that I can scroll past like on Instagram and Facebook as much but still, not a fan and I wish they did not exist. The crazy thing about ads going social was how everyone all of a sudden felt so driven to tell everyone all the crap the like. I DEFINITELY don’t need to know who “liked” some product. I find this odd on 2 accounts. First I find it strange that this company and most people I guess feel it’s ok to let everyone know what someone else likes. Secondly I find it extremely strange that people actually “like” ads. I mean who the Fuck likes an ad and why do you feel someone out there wants to know that? This type of shit is why companies like Facebook know so much about us because some of you out there are liking The Home Depot home page. I mean what in the flying Fuck is happening right now? Companies have had comment boxes forever and rarely did anyone ever feel this compelled to let them know they like them so much but here we are 2018 and I was at the supermarket in front of the turkey section that had a sticker on it that said like us on Facebook. Turkey. At the super market asking me to go on the internet and give them a blasted blue thumbs up so that they know that much more about me. So they can locate my email and send me even more shit about their turkey brand. Why do people click like on ads? Has it occurred to any of you that do this that if we stopped they would stop too because they would get no feed back? Some of you out there won’t like your cousins kids weeding photos but your like Wendy’s New Baconator. Alright now that I’m done lightly ripping commercials apart from a consumers view let me explain my dislike for them behind the camera.
I did several commercials when I first moved out here. I’ll be honest I did not even think about working on gigs such as Music videos and Commercials until I moved to L.A. In the back of my mind I knew these things were made but I never moved here with any intention to work on them or thought I ever would. So the first time I worked on a commercial was when I first thought to myself “Oh yeah, these things do need crews as well”. I was hungry as many are when they move out here and looking for any work I can get. I worked on all types of formats. I’ve worked on Game Shows, Photo Shoots, Award Ceremonies, Reality Series, Scripted Television, Low Budget Movies, Ridiculously Budget Movies…you name it I probably have done at least a day in it. I won’t say Commercials are my least favorite because like I said at times one does get to work on a funny one or something cool like a super bowl ad but after working on them for a year or two when I moved here I knew that this was not a world I wanted to be a part of. There’s certainly a divide in the industry itself when it comes to the Commercial World or the TV Realm. There are many that play both fields but many that stay loyal to only one. The longer I work in this Industry the more I find myself just wanting to be loyal to the TV Realm. There are lots of people who LOVE commercials because its more money but money is a shit motivator for me. As long as I’m able to afford a place to live and eat I’m honestly alright.
I’m currently trying to acquire the elusive 150 days to join the DGA in order to work in the TV Realm and doing so requires me to have to slightly dip my toes back into the Commercial World and I have to say, I still don’t like the water. The last time I worked on Commercial I worked as a PA and now as an AD with the bigger paycheck does not change my view of what I think about these blasted things. I’m not a fan of the process. There is so many aspects of filming a commercial that bother me that just thinking about them boils my blood. It’s so bad that I actually was thinking about what to write about today and as soon as I started thinking about commercial I sprung out of bed and now here I am 1011 words later going off.
Commercials bug me on multiple levels. As I explained earlier I don’t like watching them so by working on them I already internally know that I’m assisting in making something that I don’t like. That thought does bug me. It may sound weird to everyone out there that works on these things but they do. I can’t help how I feel. I work on a commercial and think to myself well I just helped a multi billion dollar company waste millions of people’s time today in hopes of having them give this company money for the shit they’re peddling. I know personally it makes no difference if my morals stop me from working on a commercial. If I don’t do it they’ll just find someone else to do the job but this is something that goes through my mind when I work on a commercial. I would get into the minute logistical shit that tears at my soul when working on a commercial and other shit like the hierarchy and roles of a Producer, Director, Agency and Client goes but I’d be writing forever and I would spiral into a rabbit hole of no answers because so much of this Commercial World makes absolute zero sense to me right now. I can and will most likely do a post about the Clients and the Agency soon so be on the look out for that.
This was definitely a rant post. I just did my 3rd day on a commercial and I wish I could say I’m happy but not so much. I still hate it as much as I did when I stopped working on these things and I feel like I’m trapped which is never something that works well for me. I typically say Fuck it all and change course when I get trapped into a situation so we’ll see how this one plays out. However as for now I’m trapped collecting 100 plus more of these days on these soul sucking gigs. I don’t even believe in a soul but I do feel something dying inside any time I work on anything besides a TV Show or Film. I will say even that is tough now a days. TV Shows and Movies are money sucking mediums run by just as terrible multi billion companies too but personally since I too like to create and tell stories and still find film making an art form it’s just not the same to me. I know there is just as much creativity and passion that goes into some commercials as well they’re just not my thing and so I know these many layers of personal problems that I have with the Commercial world is why I feel this constant resentment for the medium. I hope that my views change as I work on more of these things but as of right now I’m not exactly thrilled with this part of the process. I’d honestly rather have to do another 600 days as a PA than having to work on any commercials period. Yeah, you read that right.
Thanks for stopping by and checking out another post here at We’re Not Rolling. I hope you have a fantastic rest of you week and if you haven’t listened to this weeks Episode of The Toke Talking Podcast and enjoy my weekly writing and rants then maybe you’ll enjoy my voice saying some of the same stuff. Make sure to check it out right here on the site every Monday or on iTunes.